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Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Campaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Eye Catcher is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
The Category Divider is attached to the shelves on either side of the participating brand and serves to highlight the beginning and/or end of the brand’s shelf space.
The Flashing Eye Catcher is a card with a pop-out on either side containing an LED unit. It is positioned in front of your product and catches the eye of passing shoppers through the creative use of a flashing light.
The Product Indicator consists of high gloss digital printed vinyl applied to durable thick cardboard paper that fits over the PI Label strip right below the product.
The Brand Spotter is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.
The Shelf Strip fits inside the product information label strip which is fixed to the shelf, right below the product.
The Shelf Tray is a custom-designed display stand used to house one row of products.
The Product Interacter accentuates the position of the product with a display that surrounds the back of the product. This allows shoppers to test the sample, should they want, but keeps the tester unit attached to the media.
The Product Showcase is a display of the actual product in front of the shelf. It is popular across all product categories due to its versatility and function.
The Boxed Category Divider comprises of a single Divider and a Coupon/Leaflet Holder. The Divider Card is the actual display area on which the promotional message is printed.
The Boxed Category Banner (with coupon/leaflet unit) blocks your product and creates a dominance over other brands in the same category.
The A5 Info Dispenser is a manual leaflet dispensing unit attached to the shelf. It attracts attention to your brand and offers the shopper added value with A5 information leaflets related to your product.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
The Sensosheets at the entrance of the store can be owned using two or more, creating high visual impact. Catch the eye of the shoppers the moment they enter the store.
The Till Posters are attractive, three-sided, rotating units positioned at the checkout points. They provide endless exposure to the products and special offers which they are advertising.
The Freezer Dividers are placed inside any open flatbed freezer. They draw shopper interest to your product by accentuating the position of the brand within the listed category.
The Freezer Catcher is a card that is placed in front of your product on the outside of the freezer door. It draws attention to your product inside the freezer and gives you a distinct advantage over your opposition.
The Freezer Flag is placed strategically around your product in any open flatbed freezers. They immediately show shoppers where to find your product in the sometimes cluttered freezer section.
The Basket Defender is fixed to the front of the display baskets and serves as a strong tool to highlight your brand.
The Product Innovation refers to customised point of purchase elements for special events and promotional opportunities.
The Neck Tags are placed around the neck of the product. They draw shopper interest to your product and remind the shopper, after purchasing, of information you would want them to take home and still access later.
