Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Product Innovation

Download technical specs

Product Innovation refers to customised point of purchase elements for special events and promotional opportunities. Be creative and make your brand stand out way above the rest!

  • Increased presence can offset competitive marketing efforts
  • Positively influences the way shoppers look at your brand
  • Versatile across all product categories
  • Highlights launch of new brand, product and flavour


The Product Innovation unit is a combination of a custom-made item attached to a specific bracket, called the box bracket, and is placed perpendicular to the shelf.

Maximum size: 240 mm (H) x 180 mm (W) x 70 mm deep. Weight of the final unit, excluding the box bracket, should be under 750g.

Colour: Full colour CMYK palette.

Mirror image: If it is a double-sided display, a mirror image must be supplied of all artwork.

Bracket to be supplied by client.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.