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Brand SpotterDownload technical specs Cutfile
The Brand Spotter is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
- Additional information is communicated to the shopper
- The product stands out and draws attention
- Can be used to advertise additional products by means of crossover sites
The Brand Spotter unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and the shape can vary. The thickness of the Header Card is important as it gives the card stability.
Header Card specifications:
Size: 150 mm (W) x 150 mm (H).
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.film.
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 620 gsm white cardboard.
If it is a double-sided display, a mirror image of all artwork must be supplied.
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.