Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Freezer Catcher

Download technical specs Cutfile

The Freezer Catcher is a card that is placed in front of your product on the outside of the freezer door. It draws attention to your product inside the freezer and gives you a distinct advantage over your opposition.

  • Allows your brand to be noticed and extremely visible
  • Reinforces the image and benefits of your brand
  • Higher visibility can motivate impulse buying and brand switching
  • A useful tool to launch new products


The Freezer Catcher unit is a single-sided die cut header card, but variations which include an additional printed layer are commonly used. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.

Header Card specifications:

Size: 200 mm (W) x 400 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 2 mm – 3 mm white waterproof foam board.

Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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