Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Flashing Eye Catcher

Download technical specs Cutfile

The Flashing Eye Catcher is a card with a pop-out on either side containing an LED unit. It is positioned in front of your product and catches the eye of passing shoppers through the creative use of a flashing light.

  • Successfully highlights products with limited shelf space
  • Communicates additional brand information
  • Shoppers’ attention is caught by a flashing LED light as they navigate store aisles


The Flashing Eye Catcher unit is a single die cut Header Card with a pop-out on either side containing a flashing LED unit. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations as set out below. The thickness of the Header Card is important as it gives the card stability.

Header Card specifications:

Size: 280 mm (W) x 280 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white.

Colour: Full colour CMYK.

Substrate: 770 gsm white cardboard.


Each side must be printed separately, then mounted back-to-back (on substrate) and die cut. The Header Card pop-out is the section into which the LED flashing unit will be placed and then applied to the Header Card. The shape of the pop-out can vary within the limitations as set out below. The thickness of the Header Card is important as it gives the box stability on the board and supports the additional weight.

Mirror image:

If it is a double-sided display, a mirror image of all artwork must be supplied.

Header Card pop-out specifications:

Size: 50 mm (W) x 50 mm (H) minimum and 150 mm (H) x 150mm (W) maximum display area. Ensures that the pop-out will stand out at least 15 mm away from the Header Card.

Material: Same as Header Card. Double-sided tape must be applied to areas where the pop-out will be attached to the Header Card.

Finish: Laminated gloss film. Please ensure that the position of the LED in the pop-out is clearly marked and at least 20 mm away from any edge of the display area of the pop-out.

Substrate: 660 gsm white cardboard.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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