Services

Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Wobbler

Download technical specs

A Wobbler is attached to the shelf in front of your product and is best spotted when the shopper is facing the shelf, making their purchase decision.

  • Increases brand visibility at shelf.
  • Additional information can be communicated when used with another home-site media element.
  • Very effective when used synergistically with other advertising media to round off the campaign

1. COMPONENTS

1.1 WOBBLER

Size                                 :     100mm wide x 100mm high
1.2 STRIP

Size                                  :     20mm wide x 130mm high
Note: No printing on the clear strip. Clear strip to be made from 0.5mm Clear PETG.

2.1.1 LITHO PRINTING

Material                           :     250 gsm coated art in matte or gloss.
Colour                              :     4-colour CMYK palette.
Finish                               :     Lamination is optional (Gloss or Matte)
Substrate                         :     See 2.1.4 for spec.

2.1.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)

Vinyl                                 :     80-100 micron permanent white vinyl.
Colour                              :     4-colour CMYK palette.
Substrate                         :     See 2.1.4 for spec.

2.1.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)

Colour                                 :     4-colour CMYK palette.
Substrate                            :     See 2.1.4 for spec.

2.1.4 SUBSTRATE / INNER BOARD

Aisle                                   :     290-350gsm White Cardboard
Fridge                                :     0.5mm PST

2.2 STRIP & TAPE SPECIFICATION

Please note that one end of the strip should be placed in the middle of the wobbler, the other end is attached to the shelf.

Strip                                   :     0.5mm PET
Tape                                   :     18mm wide foam based double-sided high tack tape.