Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Bread Board

Download technical specs

The Bread Board is connected to the top of the bread stands found in stores. It creates a dominant presence in the bread category and is commonly used as a crossover site for advertising products that are commonly associated with bread, e.g. butter, spread or eggs.

  • Ensures highly visible brand communication through large display area
  • Eye-catching position raises brand awareness
  • Directs the shopper to your brand


The Bread Board is a single billboard placed on top of the bread stand in the store.

Maximum size: 830 mm (W) x 300 mm (H).

Litho printing:

Material:250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 880 gsm white cardboard.

Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.

If another board is chosen, please ensure that the finished thickness measures 3 mm.

Mirror image:

This is a double-sided display, therefore a mirror image of the artwork must be supplied.

Pin Number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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