Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Brand Spotter

Download technical specs Cutfile

The Brand Spotter is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.

  • Additional information is communicated to the shopper
  • The product stands out and draws attention
  • Can be used to advertise additional products by means of crossover sites


The Brand Spotter unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and the shape can vary. The thickness of the Header Card is important as it gives the card stability.

Header Card specifications:

Size: 150 mm (W) x 150 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 620 gsm white cardboard.

Mirror image:

If it is a double-sided display, a mirror image of all artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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