Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Category Divider

Download technical specs Cutfile

The Category Divider is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.

  • Serves to frame large product sections or an entire brand family
  • Promotional messages can be elaborated upon
  • Blocks your product and overpowers other brands
  • Focuses all the attention on your product’s shelf allocation

Set your products apart from the competition and own the category.

The Category Divider comprises of a single divider card and a shelf bracket.


Size: 160 mm (W) x 460 mm (H).

Substrate: 770 gsm white cardboard.

Colour: 4-colour CMYK palette.

Vinyl: 80 – 100 micron permanent white vinyl.

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing :

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: 4-colour CMYK palette.

Finish: Each side must be printed separately, and then mounted back-to-back on substrate, and die cut.

If another board is chosen, ensure that the finished thickness after glueing the two sides together measures between 1 mm and 2 mm.

If being placed in a freezer or fridge, ensure that 2 mm thick white waterproof foamboard is used as substrate.

Mirror image:

This is a double-sided display, therefore a mirror image of the artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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