Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Shelf Defender

Download technical specs Cutfile

The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.

  • Your product’s space is protected with prominent brand messaging
  • The brand is highlighted when a shopper faces the category
  • Very effective when used synergistically with other advertising media to complete and round off the campaign


The Shelf Defender is an ABS-based plaque available in three different sizes due to the variance in shelf sizes throughout the stores.


1. 300 mm (W) x 30 mm (H) x 30 mm (D).

2. 150 mm (W) x 30 mm (H) x 30 mm (D).

3. 100 mm (W) x 30 mm (H) x 30 mm (D).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 0.9 mm thick white ABS.

Double-sided tape should be placed at the bottom of the ABS, covering no less than 50% of the total length of the ABS plaque.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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