Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Eye Catcher

Download technical specs Cutfile

The Eye Catcher is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.

  • Crossover sites in different categories are effectively leveraged and utilised
  • Successfully highlights brands with limited shelf space
  • Communicates additional brand information
  • Shoppers’ attention is caught as they navigate store aisles


The Eye Catcher unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and the shape can vary. The thickness of the Header Card is important as it gives the card stability.

Header Card specifications:

Size: 280 mm (W) x 280 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate/Inner Board:

Media in the Aisle: 770 gsm white cardboard.

Media in the *Fridge: White waterproof foamboard 2mm

(*Fridge – Any media placed in or near a fridge or freezer)

Mirror image:

If it is a double-sided display, a mirror image of all artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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