Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Freezer Divider

Download technical specs Cutfile

Freezer Dividers are placed inside any open flatbed freezer. They draw shopper interest to your product by accentuating the position of the brand within the listed category.

  • Directs traffic to your brand
  • Separates your brand from competitors and ensures that your brand rises above the visual clutter of the freezer section
  • High visibility motivates impulse purchases and brand switching


The Freezer Divider unit is a single die cut Header Card, but variations which include an additional printed layer is commonly used. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.

Header Card specifications:

Size: 600 mm (W) x 325 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 3 mm white waterproof foam board.

Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.

Mirror image:

If it is a double-sided display, a mirror image of all artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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