Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Brand Sparkler

Download technical specs Cutfile

The Brand Sparkler is positioned on the edge of the shelf and draws the eye of passing shoppers by practical use of flashing lights.

  • Your brand is highlighted when shoppers face the category
  • A very effective form of advertising when used in conjunction with other advertising media
  • Immediately draws the attention of passing shoppers
  • Provides the shopper with additional product information


The Brand Sparkler is an ABS-based plaque with strong flashing LED lights, available in three different sizes due to the variance in forward share of products.

Sparkler Plaque specifications:


1. 300 mm (W) x 30 mm (H) x 30 mm (D).

2. 150 mm (W) x 30 mm (H) x 30 mm (D).

3. 100 mm (W) x 30 mm (H) x 30 mm (D).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 0.9 mm thick white ABS. Highly visible flashing LED lights.

Double-sided tape should be placed at the bottom of the ABS, covering no less than 50% of the total length of the ABS plaque.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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