Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.


Download technical specs Cutfile

The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.

  • Separates your brand from competing brands
  • Allows shoppers to connect with your brand by adding a humanlike element
  • Establishes a sense of trust with the shopper


The Brand-in-Hand unit is double-sided and can be placed on either side of the media on promotion, at the edge of the shelf. Please note that the hand holding the product is a compulsory requirement for the Brand-in-Hand media type.

Hand Plaque:

Size: 180 mm (W) x 250 mm (H) (maximum).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Finish: Clear lamination.

Material: 0.9 mm thick white ABS.

Double-sided tape should be placed at the bottom of the ABS.

Mirror image:

If it is a double-sided display, a mirror image of all artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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