Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Product Interacter

Download technical specs Cutfile

The Product Interacter accentuates the position of the product with a display that surrounds the back of the product. This allows shoppers to test the sample should they want, but keeps the tester unit attached to the media.

  • Shows off your product
  • Your brand’s benefits are reinforced by allowing shoppers to experience it
  • Promotes brand switching
  • Ideal medium for variants to be tested


The Product Interacter unit is a combination of a product item backed by a Header Card which is housed in a specific bracket and holder. The bracket and holder are supplied by ZaPOP.

Header Card specifications:

Maximum size: 118 mm (W) x 230 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Single-sided – laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 880 gsm white cardboard.


Tester – Not for sale” must be placed on each product.

Pin number

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

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