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Brand-in-HandDownload technical specs Cutfile
The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
- Separates your brand from competing brands
- Allows shoppers to connect with your brand by adding a humanlike element
- Establishes a sense of trust with the shopper
The Brand-in-Hand unit is double-sided and can be placed on either side of the media on promotion, at the edge of the shelf. Please note that the hand holding the product is a compulsory requirement for the Brand-in-Hand media type.
Size: 180 mm (W) x 250 mm (H) (maximum).
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Finish: Clear lamination.
Material: 0.9 mm thick white ABS.
Double-sided tape should be placed at the bottom of the ABS.
If it is a double-sided display, a mirror image of all artwork must be supplied.
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.