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Product InteracterDownload technical specs Cutfile
The Product Interacter accentuates the position of the product with a display that surrounds the back of the product. This allows shoppers to test the sample should they want, but keeps the tester unit attached to the media.
- Shows off your product
- Your brand’s benefits are reinforced by allowing shoppers to experience it
- Promotes brand switching
- Ideal medium for variants to be tested
The Product Interacter unit is a combination of a product item backed by a Header Card which is housed in a specific bracket and holder. The bracket and holder are supplied by ZaPOP.
Header Card specifications:
Maximum size: 118 mm (W) x 230 mm (H).
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Single-sided – laminated gloss or matt film.
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 620 gsm white cardboard.
“Tester – Not for sale” must be placed on each product.
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.