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Shelf DefenderDownload technical specs Cutfile
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.
- Your product’s space is protected with prominent brand messaging
- The brand is highlighted when a shopper faces the category
- Very effective when used synergistically with other advertising media to complete and round off the campaign
The Shelf Defender is an ABS-based plaque available in three different sizes due to the variance in shelf sizes throughout the stores.
1. 300 mm (W) x 30 mm (H) x 30 mm (D).
2. 150 mm (W) x 30 mm (H) x 30 mm (D).
3. 100 mm (W) x 30 mm (H) x 30 mm (D).
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 0.9 mm thick white ABS.
Double-sided tape should be placed at the bottom of the ABS, covering no less than 50% of the total length of the ABS plaque.
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.