Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Category Banner

Download technical specs Cutfile

Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.

  • Separates your brand from competing brands
  • Directs the shopper to your brand
  • Great brand building at point of purchase


The Category Banner card is the actual display area on which the promotional message is printed.

Size: 200 mm (W) x 1 000 mm (H).

Litho printing:

Material: 250 gsm coated art in matt or gloss.

Colour: 4-colour CMYK palette.

Finish: Laminated gloss or matt film.

Digital printing:

Vinyl: 80 – 100 micron permanent white vinyl.

Colour: Full colour CMYK.

Substrate: 880 gsm white cardboard.

Each side must be printed separately, then mounted back-to -back (on substrate) and die cut. If another board is chosen, please ensure that the finished product has a thickness of 3 mm.

If being placed on a freezer or fridge, ensure that 2 mm – 3 mm white waterproof foamboard is used as substrate.

Mirror image:

This is a double-sided display, therefore a mirror image of the artwork must be supplied.

Pin number:

All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.

Check out other similar media you may be interested in