Reckitt Benckiser - Dettol
Read about clientCampaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Category Divider is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.