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Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Lancewood - Lancewood Cheese Spread
Campaign Elements:
The Bread Board is connected to the top of the bread stands found in stores. It creates a dominant presence in the bread category and is commonly used as a crossover site for advertising products that are commonly associated with bread, e.g. butter, spread or eggs.
The Till Posters are attractive, three-sided, rotating units positioned at the checkouts. They provide endless exposure to the products and offers which they are advertising.
The Boxed Category Banner (with coupon/leaflet unit) blocks your product and creates a dominance over other brands in the same category.
The Boxed Category Divider (with coupon/leaflet unit) creates a feeling of superiority and helps your product stand out from the rest.
The Category Banners* focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
*Some of these Category Banners are Cross-over Category Banners which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
The Category Divider* is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
*Some of these Category Banners are Cross-over Category Banners which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
