What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Heinz – Miracle Whip
Campaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Shelf Strip fits inside the product information label strip which is fixed to the shelf, right below the product.
The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
