What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Royal Salt Company - Royal Kalahari Salts
Campaign Elements:
The Category Divider is attached to the shelves on either side of the participating brand and serves to highlight the beginning and/or end of the brand’s shelf space.
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
The Brand-in-Hand* allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
*This particular Brand-in-Hand is a Cross-over Brand-in-Hand which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
