What’s new
Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.
Campaign Elements:
The Category Banners focus all of the shopper’s attention on your product by highlighting its shelf space. It offers the versatility to frame small product sections or an entire brand family.
The Category Divider* is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
The Freezer Catcher* is a card that is placed in front of your product on the outside of the freezer door. It draws attention to your product inside the freezer and gives you a distinct advantage over your opposition.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.
