Ulambile Consulting - Ocean Spray
Campaign Elements:
The Boxed Category Banner (with coupon/leaflet unit) blocks your product and creates a dominance over other brands in the same category
The Eye Catcher is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.