Johnson & Johnson - Johnson's Baby Soft and Shiny
Read about clientCampaign Elements:
The Flashing Eye Catcher* is a card with a pop-out box on either side containing an LED unit. It is positioned in front of your product and catches the eye of passing shoppers through the creative use of a flashing light.
*This particular Flashing Eye Catcher is a Cross-over Flashing Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.