General Mills - Old El Paso
Campaign Elements:.
The Category Divider is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
The Eye Catcher* is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.