What’s new

Our ZaPOP media provides marketers with an exciting opportunity to promote their brand directly to their target audience in-store. This creates the opportunity to convert your shopper into a loyal customer.
These case studies show how we have targeted our clients needs.

Dr. Oetker - Pizza

Campaign Elements:

The Freezer Catcher is a card that is placed in front of your product on the outside of the freezer door. It draws attention to your product inside the freezer and gives you a distinct advantage over your opposition

The Freezer Dividers are placed inside any open flatbed freezer. They draw shopper interest to your product by accentuating the position of the brand within the listed category.

The Product Innovation refers to customised point of purchase elements for special events and promotional opportunities. Be creative and make your brand stand out way above the rest!

The Boxed Eye Catcher* (with coupon/leaflet unit) is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.

*This particular Eye Catcher is a Cross-over Eye Catcher which is displayed in different categories. Cross-over’s highlight brands with limited shelf space and catches the shoppers’ attention as they navigate store aisles.

Dr. Oetker – Pizza image gallery
Click to enlarge image