Mentholatum
Mentholatum SA forms part of the Mentholatum Co. Inc., a subsidiary of the Japanese company Rohto Pharmaceutical Co. Ltd. which was founded in 1899. As the marketing division, Mentholatum currently markets products in 138 countries.
Mentholatum products fall in the categories of non-prescription pharmaceuticals, healthcare products, and cosmetics. Their brands are well-known in South Africa and include the Deep Heat range, Softlips, Oxy, Dr William’s Pink Pills, Baby’s Own, and Selsun Blue.