MARS
In the 1920s, Frank C. Mars and his son introduced the Milky Way bar. They established a business that has grown since to boast net sales of more than $30 billion and 65 000 associates worldwide.
Mars is probably best known for its chocolate and sells seven of the world’s top 20 best-selling chocolate snacks. Its famous chocolate brands include M&M, Snickers, Mars and Milky Way. Nevertheless, chocolate represents only one of its six business segments – the others being pet care (Pedigree, Whiskas), food (Masterfoods), gum and confections (Orbit, Skittles), and Symbioscience (Seramis).