2 / 50
Introduction.................... 03 - 07
Content
In the category.............. 08 - 13• Add prominence to your brand’s position.
Freezer........................... 19 - 22• Guide shoppers to your product in the frozen foods section.
On-shelf......................... 23 - 28• Draw attention and secure your product’s space on shelf.
Product........................... 29 - 32• Showcase, show off or even let shoppers try your product.
Info/Coupon Dispenser... 33 - 37• Share product details, additional information and added value.
Tactical........................... 38 - 45• Extend your campaign strategically around the store.
Digital............................. 14 - 18• Engage your target audience through interactive electronic content.
02.