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Product Innovation
refers to customised point of purchase elements for
special events and promotional opportunities. Be creative and make your
brand stand out way above the rest!
Increased presence can offset competitive marketing efforts
Positively influences the way shoppers look at your brand
Versatile across all product categories
Highlights launch of new brand, product and flavour
Product Innovation
The
Product Innovation
unit is a combination of a custom-made item attached to a speci c bracket, called the box bracket, and is placed perpendicular to the shelf.
Product Innovation specifications:
Maximum size:
240 mm (H) x 180 mm (W) x 70 mm
deep. Weight of the nal unit,
excluding the box bracket, should be
under 750g.
Colour:
Full colour CMYK palette.
Mirror image:
If it is a double-sided display, a mirror
image must be supplied of all artwork.
Bracket to be supplied by client.
Specifications:
Create unique POP and add a new
dimension to the shopper’s perception
of your brand.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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