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The
Category Divider
is attached to the shelves on either side of the partici-
pating brand and services to highlight the beginning and/or end of the brand’s
shelf space.
Serves to frame large product sections or an entire brand family
Promotional messages can be elaborated upon
Blocks your product and overpowers other brands
Focuses all the attention on your product’s shelf allocation
Category Divider
The
Category Divider
comprises of a single divider card and a shelf bracket.
Category Divider specifications:
Size:
160 mm (W) x 460 mm (H).
Substrate:
770 gsm white cardboard.
Colour:
4-colour CMYK palette.
Vinyl:
80 - 100 micron permanent white
vinyl.
Litho printing
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
4-colour CMYK palette.
Finish:
Each side must be printed separately,
and then mounted back-to-back on
substrate , and die cut.
Mirror image:
This is a double-sided display, therefore a
mirror image of the artwork must be supplied.
• If another board is chosen, ensure that the
nished thickness after glueing the two sides
together measures between 1 mm and 2 mm.
• If being placed in a freezer or fridge, ensure that 2 mm
thick white waterproof foamboard is used as substrate.
Specifications:
Set your products apart from the
competition and own the category.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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