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The
Product Indicator
is placed in front of the media on the shelf where the
price of the unit is displayed, making the brand stand out from its competition.
Placed in front of the product and framing the price, helping
it stands out from other advertising
Places your product at the centre of the shopper's mind
Provides more information about the product and its price
Product Indicator
The
Product Indicator
consists of high gloss digital printed vinyl applied to durable thick cardboard paper that ts over the PI Label strip right below the product.
Product Indicator specifications:
Maximum size:
Diameter of 150 mm.
Litho printing
Material:
250 gsm coated art in matt or gloss.
Printing must be done on one side
only.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing
Material:
407 gsm white cardboard.
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt nish.
Substrate:
407 gsm white cardboard. Correx may not
be used.
Media in the *Fridge:
0.5 mm PST (styrene)
(*Fridge - Any media placed in or near a fridge or freezer.)
Please apply double-sided tape to the ip of the unit.
Specifications:
Draw the shopper’s attention to your
product, emphasise the price and
inform them on why your product is
the best.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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