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Category Banners
focus all the shopper’s attention on your product by
highlighting its shelf space. It offers the versatility to frame small product
sections or an entire brand family.
Separates your brand from competing brands
Directs the shopper to your brand
Great brand building at point of purchase
Category Banner
The
Category Banner
card is the actual display area on which the promotional message is printed.
Category Banner specifications:
Size:
200 mm (W) x 1 000 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate:
880 gsm white cardboard.
Each side must be printed separately, then mounted back-to -back
(on substrate) and die cut. If another board is chosen, please
ensure that the nished product has a thickness of 3 mm.
If being placed on a freezer or fridge, ensure that 2 mm - 3 mm
white waterproof foamboard is used as substrate.
Mirror image:
This is a double-sided display, therefore a
mirror image of the artwork must be supplied.
Specifications:
Define your territory, demand the shopper’s
attention and own the category.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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