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The
Freezer Catcher
is a card that is placed in front of your product on the outside
of the freezer door. It draws attention to your product inside the freezer and gives
you a distinct advantage over your opposition.
Allows your brand to be noticed and extremely visible
Reinforces the image and benefits of your brand
Higher visibility can motivate impulse buying and brand switching
A useful tool to launch new products
Freezer Catcher
The
Freezer Catcher
unit is a single-sided die cut header card, but variations which include an additional printed layer are commonly used. The Header Card is the actual display area on
which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card
stability.
Header Card specifications:
Size:
200 mm (W) x 400 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate:
2 mm - 3 mm white waterproof foamboard.
Each side must be printed separately, then mounted back-to-back
(on substrate) and die cut.
Specifications:
Step out of the cold.
Guide shoppers to your brand with
powerful messages.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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