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The
Freezer Flag
is placed strategically around your product in open
atbed freezers. They immediately show shoppers where to nd your
product in the sometimes confusing and cluttered freezer section.
Highlights brand location
Draws attention to your product in busy sections
Encourages impulse buying through brand prominence
Freezer Flag
The
Freezer Flag
is a double-sided die cut Header Card. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can
vary and the thickness is important as it gives the card stability.
Header Card specifications:
Size:
280 mm (W) x 280 mm (H) with a
30 mm (W) x 100 mm straight edge at the
rear of the medium. The straight edge allows
the attachment of the fridge bracket to the
Header Card.
Litho printing:
Material:
250 gsm coated art in matt or
gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl
Colour:
Full colour CMYK.
Substrate:
2 mm - 3 mm white waterproof foamboard.
Each side must be printed separately, then
mounted back-to-back (on substrate) and die
cut.
Mirror image:
If it is a double-sided display, a mirror
image of all artwork must be supplied.
Specifications:
Signal your product’s location and
presence through visual appeal.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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