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The
Chevron
is a strong medium that owns the aisle by utilising the space
at the base of shelves for brand advertising.
Catches shoppers’ attention as they navigate store aisles
Reinforces the participating brand’s presence on-shelf
Compliments other media (e.g. Super Coupon units) and
rounds off campaigns.
Chevron
The
Chevron
is the display area on which the promotional message is printed.
Chevron specifications:
Size:
880 mm (W) x 150 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate:
2 mm - 3 mm thick white waterproof
foamboard.
Finish:
Vinyl mounted onto substrate (One side only)
Specifications:
Claim the aisles with a highly visible
medium which reinforces your brand’s
offering.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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