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The
Shelf Defender
is positioned on the edge of the shelf in front of the
promoted product facings.
Your product’s space is protected with prominent brand messaging
The brand is highlighted when a shopper faces the category
Very effective when used synergistically with other advertising
media to complete and round off the campaign
Shelf Defender
The
Shelf Defender
is an ABS-based plaque available in three different sizes due to the variance in shelf sizes throughout the stores.
Shelf Defender specifications:
Size:
A. 300 mm (W) x 30 mm (H) x 30 mm (D).
B. 150 mm (W) x 30 mm (H) x 30 mm (D).
C. 100 mm (W) x 30 mm (H) x 30 mm (D).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate:
0.9 mm thick white ABS.
Double-sided tape should be placed at the bottom of the ABS, covering no less than 50% of the total length of the ABS plaque.
Specifications:
Elevate your product's shelf space, highlight your
brand and claim an advantage over competitors.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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