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The
Product Interacter
accentuates the position of the product with a display
that surrounds the back of the product. This allows shoppers to test the sample
should they want, but keeps the tester unit attached to the media.
Shows off your product
Your brand’s benefits are reinforced by allowing shoppers to
experience it
Promotes brand switching
Ideal medium for variants to be tested
Product Interacter
The
Product Interacter
unit is a combination of a product item backed by a Header Card which is housed in a speci c bracket and holder. The bracket and holder are supplied by ZaPOP.
Header Card specifications:
Maximum size:
118 mm (W) x 230 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Single-sided - laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate
:
620 gsm white cardboard.
Stickers: “Tester - Not for sale” must be placed on each product.
Specifications:
Attract and engage with the shopper by
encouraging trial.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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