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Freezer Dividers
are placed inside any open atbed freezer. They draw shopper
interest to your product by accentuating the position of the brand within the listed
category.
Directs traffic to your brand
Separates your brand from competitors and ensures that your
brand rises above the visual clutter of the freezer section
High visibility motivates impulse purchases and brand switching
Freezer Divider
The
Freezer Divider
unit is a single die cut Header Card, but variations which include an additional printed layer is commonly used. The Header Card is the actual display area on which
the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.
Header Card specifications:
Size:
600 mm (W) x 325 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white
vinyl.
Colour:
Full colour CMYK.
Substrate:
3 mm white waterproof foamboard.
Each side must be printed separately, then mounted back-to-back
(on substrate) and die cut.
Mirror image:
If it is a double-sided display, a mirror
image of all artwork must be supplied.
Specifications:
Elevate your brand in a busy category
and arrest the attention of browsing
shoppers.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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