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The
Brand-in-Hand
allows you to highlight and draw attention to speci c
products in a category by “handing” your product to shoppers.
Separates your brand from competing brands
Allows shoppers to connect with your brand by
adding a humanlike element
Establishes a sense of trust with the shopper
Brand-in-Hand
The
Brand-in-Hand
unit is double-sided and can be placed on either side of the media on promotion, at the edge of the shelf. Please note that the hand holding the product is a
compulsory requirement for the Brand-in-Hand media type.
Hand Plaque:
Size:
180 mm (W) x 250 mm (H) (maximum).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing
Vinyl:
80 – 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Finish:
Clear lamination.
Material:
0.9 mm thick white ABS.
Double-sided tape should be placed at the bottom of the ABS.
Mirror image:
If it is a double-sided display, a mirror
image of all artwork must be supplied.
Specifications:
Highlight your product and connect with
shoppers on a personal level by adding a
humanlike element.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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