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The
Eye Catcher
is a card that is attached to the shelf right in front of your
product. It draws the attention of shoppers walking down the aisle.
Crossover sites in different categories are effectively
leveraged and utilised
Successfully highlights brands with limited shelf space
Communicates additional brand information
Shoppers’ attention is caught as they navigate store aisles
Eye Catcher
The
Eye Catcher
unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and
the shape can vary. The thickness of the Header Card is important as it gives the card stability.
Header Card specifications:
Size:
280 mm (W) x 280 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate / Inner Board:
Media in the Aisle:
770 gsm white cardboard.
Media in the *Fridge:
White waterproof foamboard 2mm
(*Fridge - Any media placed in or near a fridge or freezer)
Mirror image:
If it is a double-sided display, a mirror
image of all artwork must be supplied.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
Specifications:
A valuable tool to heighten awareness and draw
shoppers towards your product’s shelf space.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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