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The
Brand Spotter
is attached to the shelf in front of your product and is spotted
easily by the shoppers as they make their way through the store.
Additional information is communicated to the shopper
The product stands out and draws attention
Can be used to advertise additional products by means of
crossover sites
Brand Spotter
The
Brand Spotter
unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and
Header Card specifications:
Size:
150 mm (W) x 150 mm (H).
Litho printing:
Material:
250 gsm coated art in matt or
gloss.
Colour:
4-colour CMYK palette.
Finish:
Laminated gloss or matt lm.
Digital printing:
Vinyl:
80 - 100 micron permanent white vinyl.
Colour:
Full colour CMYK.
Substrate:
620 gsm white cardboard.
Mirror image:
If it is a double-sided display, a mirror
image of all artwork must be supplied.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
Specifications:
Highlight your product and supply additional
information which entices the shopper to
purchase your brand.
All media provided by ZaPOP in store must carry an identi cation number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), con rming the legality of the campaigns.
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