As
a supplier, you are continually seeking a
direct means of reaching the shopper to
influence their purchase decision.
Be it an immediate purchase, improving brand awareness,
or simply letting the shopper know you are there.You must
have a strong in-store presence.
ZaPOP has the means, the opportunity, and the tools to enable
you to convey your targeted or mass message directly to the
shopper.
We want to support your brand and sales objectives via Vendor
Sponsorship
Opportunities In-store Media Activities.
(ZaPOP
in-store media activities.)
Knowing that in-store initiatives are proven to
be effective,
ZaPOP has assembled an
operative program to enable your access
to
the shopper.
Developing and sustaining the sponsorship media activities
will keep the shopping experience fresh and bring excitement
to the branding opportunity.
The opportunities to convert the shopper to
your customer
are available if you participate
in the program. ZaPOP can
provide an inter-relationship between the channels, the
customer
and brands, while fulfilling the opportunities that are being
offered like no
other mass discount retailer.
In the following sections of the ZaPOP experience, each to
the in-store
communications media will be explained as
to
what the activity is, it’s value, impact and expectations.
With this you can identify the programs, level
of participation,
and cycle frequency that
matches your objectives. This provides
the flexibility you to strategically target your
customer. |
