As
a supplier, you are continually seeking a
direct means of reaching the shopper to
influence their purchase decision.
Be it an immediate purchase, improving brand awareness,
or simply letting the shopper know you are there.You must
have a strong in-store presence.
ZaPOP has the means, the opportunity, and the tools to enable
you to convey your targeted or mass message directly to the
shopper.
We want to support your brand and sales objectives via Vendor
Sponsorship Opportunities In-store Media Activities. (ZaPOP
in-store media activities.)
Knowing that in-store initiatives are proven to be effective,
ZaPOP has assembled an operative program to enable your access
to
the shopper.
Developing and sustaining the sponsorship media activities
will keep the shopping experience fresh and bring excitement
to the branding opportunity.
The opportunities to convert the shopper to your customer
are available if you participate in the program. ZaPOP can
provide an inter-relationship between the channels, the customer
and brands, while fulfilling the opportunities that are being
offered like no other mass discount retailer.
In the following sections of the ZaPOP experience, each to
the in-store communications media will be explained as to
what the activity is, it’s value, impact and expectations.
With this you can identify the programs, level of participation,
and cycle frequency that matches your objectives. This provides
the flexibility you to strategically target your customer.
|
