ZaPOP

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ABOUT US

OUR COMPANY

As specialists in the in-store marketing arena, we’ve made it our core business to understand how shoppers interact at the point of purchase. We have harnessed this understanding to develop a unique and extensive range of innovative in-store solutions across the shopper journey that create opportunities for brands to get noticed on shelf.

Our advertising options extend across South Africa, and include printed, audio, and tactile media, each carefully designed to help you promote your brand and convey your message directly to the target audience, where and when it counts. We’re committed to working with retailers and brands alike, using our unique market position to deliver innovative solutions that build awareness, improve engagement, and ultimately boost return on investment.

Since our inception, we have leveraged our knowledge and industry expertise to deliver creative and effective marketing campaigns across various sectors and channels.

OUR WORK

We’ve highlighted some real-world examples of our most successful marketing initiatives, detailing how we’ve been able to deliver innovative solutions for our clients.

HOMESITE MEDIA

Since 36% of shoppers say the in-store experience still matters, homesite media plays a crucial role in increasing brand awareness and encouraging impulse purchases. Our homesite media campaigns have seen an average of 58.6% increase in week-on-week sales, clearly demonstrating their efficacy.

INNOVATIVE MEDIA

A traditional Category Banner was run and relooked for the second burst of the  campaign. A more innovative approach was taken to elevate the design for a greater impact, which led to a 47.23% increase in sales.

REWARDS

Our rewards campaigns have shown an average week-on-week increase of 61.54% on sales, with one particular campaign leading to 37 883 shoppers redeeming the rewards deal.
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