OFFERING
Point of Purchase advertising directly affects sales, brand switching, and awareness in-store. Take advantage of our targeted media options and give your brand an effective opportunity to capture and influence shoppers where it matters most.
- Position your brand at the forefront of customer awareness
- Effectively showcase your brand at the moment a buying decision is made
- Entice shoppers to explore new and existing products
- Spark impulse purchases among shoppers
- Boost profits by driving sales on full-priced items
- Drive repeat purchases through effective in-store messaging
- Optimise cross-selling opportunities
Browse our range of in-store media solutions or contact us to book your next campaign.
The Category Divider is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
- Serves to frame large product sections or an entire brand family
- Promotional messages can be elaborated upon
- Blocks your product and overpowers other brands
- Focuses all the attention on your product’s shelf allocation
Set your products apart from the competition and own the category.
The Category Divider comprises of a single divider card and a shelf bracket.
SPECIFICATIONS:
Size: 160 mm (W) x 460 mm (H).
Substrate: 770 gsm white cardboard.
Colour: 4-colour CMYK palette.
Vinyl: 80 – 100 micron permanent white vinyl.
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING :
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: 4-colour CMYK palette.
Finish: Each side must be printed separately, and then mounted back-to-back on substrate, and die cut.
If another board is chosen, ensure that the finished thickness after glueing the two sides together measures between 1 mm and 2 mm.
If being placed in a freezer or fridge, ensure that 2 mm thick white waterproof foamboard is used as substrate.
MIRROR IMAGE:
This is a double-sided display, therefore a mirror image of the artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Category Divider (Mini) is attached to the shelves on either side of the participating brand and services to highlight the beginning and/or end of the brand’s shelf space.
- Serves to frame large product sections or an entire brand family
- Promotional messages can be elaborated upon
- Blocks your product and overpowers other brands
- Focuses all the attention on your product’s shelf allocation
Set your products apart from the competition and own the category.
The Category Divider (Mini) comprises of a single divider card and a shelf bracket.
SPECIFICATIONS:
Size: 160 mm (W) x 280 mm (H).
Substrate: 770 gsm white cardboard.
Colour: 4-colour CMYK palette.
Vinyl: 80 – 100 micron permanent white vinyl.
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING :
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: 4-colour CMYK palette.
Finish: Each side must be printed separately, and then mounted back-to-back on substrate, and die cut.
If another board is chosen, ensure that the finished thickness after glueing the two sides together measures between 1 mm and 2 mm.
If being placed in a freezer or fridge, ensure that 2 mm thick white waterproof foamboard is used as substrate.
MIRROR IMAGE:
This is a double-sided display, therefore a mirror image of the artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
Increase your brand presence at the fridges and differentiate your brand from competitors by framing your forward share, maximising your visibility. Influence shoppers before they even open the fridge door to make a purchasing decision.
SPECIFICATIONS:
Strip A: 50mm w 1565mm h x 2.
Strip B: 715mm w x 50mm h.
Strip C: 715mm w x 235mm h.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent clear vinyl (Self-Adhesive).
Colour: Full colour CMYK + White.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Product Indicator is placed in front of the media on the shelf where the price of the unit is displayed, making the brand stand out from its competition.
- Placed in front of the product and framing the price, helping it stands out from other advertising
- Places your product at the centre of the shopper’s mind
- Provides more information about the product and its price
SPECIFICATIONS:
The Product Indicator consists of high gloss digital printed vinyl applied to durable thick cardboard paper that fits over the PI Label strip right below the product.
Maximum size: Diameter of 150 mm.
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss. Printing must be done on one side only.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Material: 0.5 PST
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt finish.
Substrate: 0.5 PST
Please apply double-sided tape to the flip of the unit.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
Product Innovation refers to customised point of purchase elements for special events and promotional opportunities. Be creative and make your brand stand out way above the rest!
- Increased presence can offset competitive marketing efforts
- Positively influences the way shoppers look at your brand
- Versatile across all product categories
- Highlights launch of new brand, product and flavour
SPECIFICATIONS:
The Product Innovation unit is a combination of a custom-made item attached to a specific bracket, called the box bracket, and is placed perpendicular to the shelf.
Maximum size: 240 mm (H) x 180 mm (W) x 70 mm deep. Weight of the final unit, excluding the box bracket, should be under 750g.
Colour: Full colour CMYK palette.
Mirror image: If it is a double-sided display, a mirror image must be supplied of all artwork.
Bracket to be supplied by client.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Closed Freezer Divider sits in between flatbed freezers, rising above the freezer tops. This allows for great visibility of your brand as well as directing the shoppers to your brand’s section in the freezer.
- Directs attention to your brand
- Highlights brand location
- Creates a communication channel for brand awareness, price promotions, and competitions
1. COMPONENTS
1.1 FREEZER DIVIDER
Size : 300mm wide x 150mm high
2. PRINTING METHODS
2.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte).
Substrate : See 2.4 for spec.
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.4 SUBSTRATE / INNER BOARD
Fridge – Foamboard : White Water Resistant Foamboard – 3mm thickness
Sitting on top of a flatbed freezer, the Closed Freezer Flag is easily noticed by shoppers passing by and creates the potential for impulse buys without needing to open the freezer.
- Grabs attention and creates awareness
- Highlights brand location
- Encourages impulse buying and brand switching at point of sale
1. COMPONENTS
1.1 FREEZER FLAG
Size : 245mm wide x 245mm high
2. PRINTING METHODS
2.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte).
Substrate : See 2.4 for spec.
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.4 SUBSTRATE / INNER BOARD
Fridge – Foamboard : White Water Resistant Foamboard – 2mm thickness
The Freezer Catcher is a card that is placed in front of your product on the outside of the freezer door. It draws attention to your product inside the freezer and gives you a distinct advantage over your opposition.
- Allows your brand to be noticed and extremely visible
- Reinforces the image and benefits of your brand
- Higher visibility can motivate impulse buying and brand switching
- A useful tool to launch new products
SPECIFICATIONS:
The Freezer Catcher unit is a single-sided die cut header card, but variations which include an additional printed layer are commonly used. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 200 mm (W) x 400 mm (H).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 2 mm – 3 mm white waterproof foam board.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
A Fridge Corner Decal is a vinyl print applied to the top corner of a closed flatbed freezer. Draw the shopper’s eye to your brand when they are browsing the frozen foods area of the store.
- Increases brand visibility.
- Additional information can be communicated when used with a home-site media element.
SPECIFICATIONS
A Fridge Corner Decal is a vinyl print applied to the top corner of a closed flatbed freezer. Draw the shopper’s eye to your brand when they are browsing the frozen foods area of the store.
- Increases brand visibility.
- Additional information can be communicated when used with a home-site media element.
COMPONENTS
1.1 FREEZER CORNER DECAL
Size : 170mm wide x 120mm high
DIGITAL PRINTING – (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl. Orajet 3164 is preferred.
Colour : 4-colour CMYK palette.
Freezer Dividers are placed inside any open flatbed freezer. They draw shopper interest to your product by accentuating the position of the brand within the listed category.
- Directs traffic to your brand
- Separates your brand from competitors and ensures that your brand rises above the visual clutter of the freezer section
- High visibility motivates impulse purchases and brand switching
SPECIFICATIONS:
The Freezer Divider unit is a single die cut Header Card, but variations which include an additional printed layer is commonly used. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 600 mm (W) x 325 mm (H).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 3 mm white waterproof foam board.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
Freezer Flags are placed inside any open flatbed freezer. They draw shopper interest to your product by accentuating the position of the brand within the listed category.
- Directs traffic to your brand
- Separates your brand from competitors and ensures that your brand rises above the visual clutter of the freezer section
- High visibility motivates impulse purchases and brand switching
SPECIFICATIONS:
The Freezer Flag unit is a single die cut Header Card, but variations which include an additional printed layer is commonly used. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations set out below. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 310mm wide x 280mm high with a 30mm wide x 100mm high edge at the rear of the media.
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 3 mm white waterproof foam board.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Freezer Pop-Up is placed in the corner and on top of a flatbed freezer door. This strategic placement allows shoppers to take note of your brand as they are approaching the freezer from a distance as well as when they are standing over the freezer to select a product.
- Directs traffic to your brand
- Encourages impulse buying and brand switching at point of sale
- Draws attention to your brand in the visual clutter of other brands in the freezer section
1. COMPONENTS
1.1 FREEZER CORNER DECALS
Size : 170mm wide x 120mm high
1.2 POP-UP
Size : 170mm wide x 120mm high
2. PRINTING METHODS
DECAL
2.1 DIGITAL PRINTING – (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl. Orajet 3164 is suggested.
Colour : 4-colour CMYK palette.
POP-UP
DIGITAL PRINTING – (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl. Orajet 3164 is suggested.
Colour : 4-colour CMYK palette.
Substrate : 2mm Foamboard
Please note: Vinyl applied to both sides of 2mm Foamboard to keep colour consistency with decal
The Liquor Fridge Divider is placed on-shelf in between the product in the fridge. It grabs attention from the outside of the fridge door and focuses the attention on the product in the fridge, giving your product a visual advantage above the rest of the fridge products.
- Increases your brand visibility
- Creates an opportunity to communicate brand awareness, promotions, or competitions
- Visually striking to make your brand stand out above other brands in the fridge
1. COMPONENTS
1.1 LIQUOR FRIDGE DIVIDER (SMALL)
Production Size : 250mm wide x 150mm high
Printable Area : 120mm wide x 150mm high
1.2 LIQUOR FRIDGE DIVIDER (LARGE)
Production Size : 250mm wide x 200mm high
Printable Area : 120mm wide x 200mm high
Please Note : This media requires ABS feet.
2. PRINTING METHODS
2.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte).
Substrate : See 2.4 for spec.
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.4 SUBSTRATE / INNER BOARD
Fridge – Foamboard : White Water Resistant Foamboard – 3mm thickness
Foamboard Type : Foamboard
The Brand Sparkler is positioned on the edge of the shelf and draws the eye of passing shoppers by practical use of flashing lights.
- Your brand is highlighted when shoppers face the category
- A very effective form of advertising when used in conjunction with other advertising media
- Immediately draws the attention of passing shoppers
- Provides the shopper with additional product information
SPECIFICATIONS:
The Brand Sparkler is an ABS-based plaque with strong flashing LED lights, available in three different sizes due to the variance in forward share of products.
SPARKLER PLAQUE SPECIFICATIONS:
Size:
1. 300 mm (W) x 30 mm (H) x 30 mm (D).
2. 150 mm (W) x 30 mm (H) x 30 mm (D).
3. 100 mm (W) x 30 mm (H) x 30 mm (D).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 0.9 mm thick white ABS. Highly visible flashing LED lights.
Double-sided tape should be placed at the bottom of the ABS, covering no less than 50% of the total length of the ABS plaque.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Shelf Defender is positioned on the edge of the shelf in front of the promoted product facings.
- Your product’s space is protected with prominent brand messaging
- The brand is highlighted when a shopper faces the category
- Very effective when used synergistically with other advertising media to complete and round off the campaign.
COMPONENTS
1.1 SHELF DEFENDERS
Size – A : 300mm wide x 30mm height x 30mm depth.
Size – B : 150mm wide x 30mm height x 30mm depth.
Size – C : 100mm wide x 30mm height x 30mm depth.
PRINTING METHODS
2.1 LITHO PRINTING:
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte).
Substrate : See 2.4 for spec.
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.3 DIGITAL PRINTING – OPTION B (ONTO SELF ADHESIVE VINYL)
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.4 SUBSTRATE / INNER BOARD
Aisle/ Fridge : 0.9mm ABS White Plastic.
2.5 DOUBLE – SIDED TAPE SPECIFICATION
Double-sided tape should be placed at the bottom of the ABS, covering the total length of the ABS plaque. The double-sided tape needs to be 18 mm wide, clear polyester.
Substrate : 1 mil PET film
Adhesive : Acrylic (solvent based)
Note: No Foam-based tape may be used.
The Shelf Strip serves to highlight shelf positioning and location. It is trimmed to fit inside the product information label strip right below the product.
- Creates a protected facing for your entire product range
- Your brand is simply and effectively highlighted
- The colourful display promotes product awareness
- Rounds off marketing campaigns
SPECIFICATIONS
The Shelf Strip fits inside the product information label strip which is fixed to the shelf, right below the product.
Shelf Strip specifications:
Size: 30 mm (H) x 900 mm (W).
Substrate:
Three types of material can be used:
1. 220 gsm digital printable board.
2. Polyprop (thin plastic).
3. Plastic (0.4 mm styrene).
LITHO PRINTING
Material: 250 gsm coated art in matt or gloss.
Printing must be done on one side only.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING
Material (Paper): 250 gsm coated art in matt or gloss.
Printing must be done on one side only.
Colour: Full colour CMYK.
Finish: Vinyl mounted onto substrate B or C.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Shelf Tray is a custom-designed display stand used to house one row of products.
- Keeps product display neat
- Makes your brand stand out more on the shelf
- The colourful display increases product awareness
- Protects your product’s shelf space and accentuates the product’s position in its category
SPECIFICATIONS:
Shelf Tray units should be interlocking to allow for a variance in the number of product facings on the shelf. The branding is the actual display area on the tray on which the promotional message is printed and may be used if the branding is not included in the actual Shelf Tray creation.
SHELF TRAY SPECIFICATIONS:
Maximum size: Depth: 400 mm; height: 10 mm; product forward share width: +- 8 mm.
Material: Makrolon 2807 or Bayblent T65. Any other materials must first be approved by ZaPOP before the units are made up.
Tolerances: Injection moulding: ±1%. Any other processes and/or tolerances must first be approved by ZaPOP.
HEADER CARD SPECIFICATIONS:
Size: As per frontal area of the tray.
Colour: Full colour CMYK, one side only.
Stock: Removable self-adhesive vinyl.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
Wings are installed on both ends of the shelf where a product is merchandised. Shoppers can easily locate your product as they make their way down the aisle. This media type must be used along with our Shelf Defenders.
- Additional information can be communicated when used with another home-site media element.
- Enhances the shopability of your brand.
- Draws attention to and frames your brand’s location on shelf.
1. COMPONENTS
1.1 WINGS FOR SHELF DEFENDER
Production Size : 130mm wide x 130mm height
Visual Size : 100mm wide x 100mm height
This wing is designed to be placed next to or over a Shelf Defender.
2.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.4 for spec.
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.4 for spec.
2.4 SUBSTRATE / INNER BOARD
Aisle/ Fridge : 0.9mm ABS White Plastic.
A Wobbler is attached to the shelf in front of your product and is best spotted when the shopper is facing the shelf, making their purchase decision.
- Increases brand visibility at shelf.
- Additional information can be communicated when used with another home-site media element.
- Very effective when used synergistically with other advertising media to round off the campaign
1. COMPONENTS
1.1 WOBBLER
Size : 100mm wide x 100mm high
1.2 STRIP
Size : 20mm wide x 130mm high
Note:No printing on the clear strip. Clear strip to be made from 0.5mm Clear PETG.
2.1.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.1.4 for spec.
2.1.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.1.4 for spec.
2.1.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.1.4 for spec.
2.1.4 SUBSTRATE / INNER BOARD
Aisle : 290-350gsm White Cardboard
Fridge : 0.5mm PST
2.2 STRIP & TAPE SPECIFICATION
Please note that one end of the strip should be placed in the middle of the wobbler, the other end is attached to the shelf.
Strip : 0.5mm PET
Tape : 18mm wide foam based double-sided high tack tape.
1. COMPONENTS
1.1 WOBBLER FRONT WITH SLIT
Size : 100mm wide x 100mm high
1.2 WOBBLER MIDDLE INSERT
Open size : 170mm wide x 80mm high
Open folded : 60mm wide x 80mm high
1.3 WOBBLER BACK ( NO PRINT)
Size : 100mm wide x 100mm high
1.4 STRIP
Size : 20mm wide x 130mm high
Note: No printing on the clear strip. Clear strip to be made from 0.5mm Clear PETG.
1.5 WOBBLER AND WOBBLER MIDDLE INSERT
2. PRINTING METHODS
2.1.1 LITHO PRINTING
Material : 250 – 350 gsm coated art in matte.
Colour : 4-colour CMYK palette.
Finish : matte
Substrate : See 2.1.3 for spec.
2.1.2 DIGITAL PRINTING – OPTION A (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.1.3 for spec.
2.1.3 SUBSTRATE / INNER BOARD
Please note this substrate is brown on one side and white on the other, this can be printed on either side.
Aisle : 290-350gsm uncoated on brown side or white cardboard.
2.2 STRIP & TAPE SPECIFICATION
Please note that one end of the strip should be placed in the middle of the Wobbler, the other end is attached to the shelf.
Strip : 0.5mm PET
Tape : 18mm wide foam based double-sided high tack tape.
1. COMPONENTS
Size : Product specific (max 100mm wide x 400mm high)
1.2 BOTTOM DANGLER WITH SLITS (x2)
Open size : 150mm wide x 150mm high
1.3 DANGLER STRIP
Size : 50mm wide x 180mm high
Note: No printing on the clear strip. Clear strip to be made from 0.2mm Acetate and attached with re-usable ratchet clips.
2.1.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette.
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.1.4 for spec.
2.1.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl.
Colour : 4-colour CMYK palette.
Substrate : See 2.1.4 for spec.
2.1.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette.
Substrate : See 2.1.4 for spec.
2.1.4 SUBSTRATE / INNER BOARD
Aisle : 290-350gsm White Cardboard
Fridge : 0.5mm PST
2.2 STRIP & TAPE SPECIFICATION
Please note that one end of the strip should be placed in the middle of the wobbler, the other end is attached to the shelf.
Strip : 0.5mm PET
Tape : 18mm wide foam based double-sided high tack tape.
Brand Activation gives shoppers the opportunity to interact directly with the brand.
- Communicates main features and benefits directly to the shopper
- Excites shoppers to purchase the product
- Encourages sampling
- Great for new launches
SPECIFICATIONS:
ZaPOP’s Brand Activation covers all regions as well as all retailers. Our main focus is in-store promotions, but we are also able to do intersections, beach promotions, festivals, as well as centre courts.
Clients need to complete a detailed client brief, explaining exactly what they require for their promotion in order for ZaPOP to supply them with an accurate quote. Training is provided for all promoters and, if required, the sourcing of elements needed for the promotion can be done as well.
We pride ourselves in providing the client with weekly feedback reports, as well as an in-depth feedback report at the end of the campaign.
We also capture bookings for all Shoprite Checkers in-store promotions on a system called PromoDiary.
All promotions that take place in Shoprite Checkers stores need to be booked on PromoDiary.
The Product Interacter accentuates the position of the product with a display that surrounds the back of the product. This allows shoppers to test the sample should they want, but keeps the tester unit attached to the media.
- Shows off your product
- Your brand’s benefits are reinforced by allowing shoppers to experience it
- Promotes brand switching
- Ideal medium for variants to be tested
SPECIFICATIONS:
The Product Interacter unit is a combination of a product item backed by a Header Card which is housed in a specific bracket and holder. The bracket and holder are supplied by ZaPOP.
Header Card specifications:
Maximum size: 118 mm (W) x 230 mm (H).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Single-sided – laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 880 gsm white cardboard.
STICKERS:
“Tester – Not for sale” must be placed on each product.
PIN NUMBER
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Product Showcase Box accentuates the position of your product. Unique packaging is promoted and emphasised.
- Builds brand equity
- Attracts attention to your product range
- Promotes brand switching
- Showcases your new packaging
PRODUCT SHOWCASE BOX SPECIFICATIONS:
The Product Showcase Box consists of a custom-made item attached to a specific bracket, called the Box Bracket.
Product Showcase Box specifications:
Size: 180 (W) x 240 mm (H) x 70 mm (D). Weight of final unit, excluding the box bracket, should be under 400 g.
Finish: Laminated gloss film.
Colour: 4-colour CMYK palette.
Substrate: 400 gsm white cardboard
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
The Z-bracket is the prescribed bracket to be used in attaching or mounting the Product Showcase T-header units to the shelves.
DIGITAL PRINTING:
Material: 80 – 100 micron permanent white vinyl.
Colour: 4-colour CMYK palette.
The Z-bracket is the prescribed bracket to be used in attaching or mounting the Product Showcase T-header units to the shelves.
STICKER:
“Tester – Not for Sale” must be placed on each product.
NOTES:
When used in a fridge or near a fridge, the material used during manufacturing should be considered carefully. Correx may not be used as substrate.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Product Showcase T-Header is popular across all product categories due to its versatility and function.
- Emphasises launch of new product, brand or flavour
- Influences point of purchase decision
- Can be combined with other media
- Attracts attention to your product range
SPECIFICATIONS:
The design of the Product Showcase T-Header is aimed to accentuate the position of the product by placing a display perpendicular to the product facing. This media type is popular across all product categories due to its versatility and function.
Size:
1. Top Banner – 136 mm (W) x 326 mm (H).
2. Middle Shaft – 80 mm (W) x 205 mm (H).
3. Bottom Lip – 80 mm (W) x 85 mm (H).
Colour: 4-colour CMYK palette.
Substrate: 620 gsm white cardboard. Correx may not be used.
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Material: 80-100 micron permanent white vinyl.
Colour: Full colour CMYK.
The Z-bracket is the prescribed bracket to be used in attaching or mounting the Product Showcase T-header units to the shelves.
STICKER:
“Tester – Not for Sale” must be placed on each product.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The A5 Info Dispenser is a manual leaflet dispensing unit attached to the shelf. It attracts attention to your brand and offers the shopper added value with A5 information leaflets related to your product.
- Competitions, recipes and product information can be shared
- Adds visual presence
- Shopper takes your brand home in more than one way
SPECIFICATIONS:
The A5 Info Dispenser unit comprises of two clear plastic holders made with a 1.1 mm gap between them into which a Header Card is dropped. The Header Card serves as the promotional area.
Header Card specifications:
Size: 280 mm (W) x 280 mm (H).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: Full colour CMYK.
Substrate: 620 gsm white cardboard.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut. Please make sure that the final product is not thicker than 1 mm.
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
LEAFLETS SPECIFICATIONS:
Size: 148 mm (W) x 210 mm (H).
Material: 100 or 130 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Trimmed to size and bundled in groups of 200. Do not glue the bundles together.
PIN NUMBER:
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Boxed Category Divider (with coupon/leaflet unit) creates a feeling of superiority and helps your product stand out from the rest.
- Can be seen from anywhere in the aisle
- Highlights your product by showing the start and the end of the brand’s shelf space
- Draws the attention of shoppers who are passing by
- Leaflets provide additional product information to the shopper
SPECIFICATIONS:
The Boxed Category Divider comprises of a single Divider and a Coupon/Leaflet Holder. The Divider Card is the actual display area on which the promotional message is printed.
DIVIDER CARD SPECIFICATIONS:
Size: 160 mm (W) x 460 mm (H).
Vinyl: 80 – 100 micron permanent white vinyl.
Colour: 4-colour CMYK palette.
Substrate: 770 gsm white cardboard.
Finish: Laminated gloss film.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut.
Mirror image: If it is a double-sided display, a mirror image of all artwork must be supplied.
BOXED CATEGORY DIVIDER:
An option exists where a box containing coupons or any other literature can be placed on the Divider Card. This option has two additional components attached to the Divider Card – the box itself and the leaflets or coupons.
1. Super Coupon Box foldout specifications:
Size: 114 mm (W) x 83 mm (H).
Material: 407 gsm white cardboard.
Colour: 4-colour CMYK.
2. A5 Box foldout specifications:
Size: 155 mm (W) x 147 mm (H).
Material: 407 gsm white cardboard.
Colour: 4-colour CMYK.
Application: Please use double-sided tape. We prefer an 18 mm – 22 mm wide foam-based double-sided tape, applied as indicated in the diagram on ZaPOP’s website.
LEAFLETS OR COUPON SPECIFICATIONS:
1. Super Coupon leaflets/coupons:
Size: 100 mm (W) x 130 mm (H).
2. A5 Information leaflets/coupons:
Size: 148 mm (W) x 210 mm (H).
Material: 100 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Barcode: Where necessary, please include relevant barcode.
Finish: Trimmed to size and bundled in groups of 250. Please do not glue the bundles together.
PIN NUMBER:
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Coupon/A5 Leaflet Dispenser is a plastic unit attached to the shelf in close proximity to the product. It is used to distribute coupons or leaflets containing additional information about the promoted brand.
- Influences point of purchase decisions
- Can be combined effectively with other media
- Old stock can be moved effortlessly off the shelves with coupons
SPECIFICATIONS:
The Coupon/A5 Leaflet Dispenser consists of a plastic holder into which coupons or leaflets are placed in bundles of 250 on each side
COUPON / LEAFLET SPECIFICATIONS:
Size:
1. 100 mm (W) and 130 mm (H) – Coupons
2. 148 mm (W) and 210 mm (H) – A5 Leaflets only.
Material: 100 gsm coated art in matt or gloss. Printing can be done on both sides.
Colour: 4-colour CMYK palette.
Finish: Trimmed to size and bundled in groups of 250. Please do not glue the bundles together.
Barcode: Where necessary, please include relevant promotional barcode.
PRINTING:
Please note that silk screening is not allowed. All material must be litho or digitally printed. All printed material must have a resolution of at least 300 dpi.
The Coupon/A5 Leaflet can be printed on both sides.
PIN NUMBER:
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Super Coupon Unit offers comprehensive brand building possibilities, drawing attention to product displays and engages with prospective shoppers by offering discount coupons.
- Draws additional attention by offering a coupon as purchase motivation
- Shoppers are incentivised to try new products
- Builds brand equity
- Encourages brand switching
- Moves old stock off shelf
SPECIFICATIONS:
The Super Coupon Unit comprises of a double-sided Header Card housed in between two clear plastic holders (1.1 mm gap) with a Coupon Dispenser attached on either side. This Header Card serves as the promotional area. Each plastic holder holds approximately 250 coupons.
COUPON SPECIFICATIONS:
Size: 100 mm (W) x 130 mm (H).
Material: 100 gsm coated art in matt or gloss. Printing can be done on both sides.
Colour: 4-colour CMYK palette.
Finish: Trimmed to size and bundled in groups of 250. Please do not glue the bundles together.
Barcode: Where necessary, please include a relevant barcode.
The Header Card is the actual display area on which the promotional message is printed. Please keep in mind that part of the Header Card will be obscured by the coupons in the Super Coupon Unit when coupons are placed in the coupon holder.
HEADER CARD SPECIFICATIONS:
Size: 250 mm (W) x 250 mm (H).
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss.
Colour: 4-colour CMYK palette.
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white.
Colour: Full colour CMYK
Substrate: 620 gsm white cardboard.
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut. Please make sure that final product is not thicker than 1 mm.
PIN NUMBER:
All media provided by ZaPOP in store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Brand-in-Hand allows you to highlight and draw attention to specific products in a category by “handing” your product to shoppers.
- Separates your brand from competing brands
- Allows shoppers to connect with your brand by adding a humanlike element
- Establishes a sense of trust with the shopper
SPECIFICATIONS:
The Brand-in-Hand unit is double-sided and can be placed on either side of the media on promotion, at the edge of the shelf. Please note that the hand holding the product is a compulsory requirement for the Brand-in-Hand media type.
HAND PLAQUE:
Size: 180 mm (W) x 250 mm (H) (maximum)
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss
Colour: 4-colour CMYK palette
Finish: Laminated gloss or matt film
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl
Colour: Full colour CMYK
Finish: Clear lamination
Material: 0.9 mm thick white ABS
Double-sided tape should be placed at the bottom of the ABS
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The Brand Spotter is attached to the shelf in front of your product and is spotted easily by the shoppers as they make their way through the store.
- Additional information is communicated to the shopper
- The product stands out and draws attention
- Can be used to advertise additional products by means of crossover sites
SPECIFICATIONS:
The Brand Spotter unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and the shape can vary. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 150 mm (W) x 150 mm (H)
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss
Colour: 4-colour CMYK palette
Finish: Laminated gloss or matt film.
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl
Colour: Full colour CMYK
Substrate: 620 gsm white cardboard
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The 3D Brand Spotter is a T-card shaped media attached to the shelf in front of your product. It creates a dynamic and captivating atmosphere that captures the attention of shoppers and encourages them to spend more time exploring your products.
- Allows for additional messaging space
- The floating product grabs the shopper’s attention at shelf Floating product grabs shoppers’ attention at shelf
- Successfully highlights the brand and packaging
1. COMPONENTS
1.1 3D BRAND SPOTTER (MAIN)
Size : 150mm wide x 150mm high
1.2 3D BRAND SPOTTER (SLIT)
Size : 75mm wide x 150mm high
1.3 POP OUT
Size : 50mm wide x 50mm high (X2)
2. PRINTING METHODS
2.1 BRAND SPOTTER (MAIN AND SLIT)
2.1.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss.
Colour : 4-colour CMYK palette
Finish : Lamination is optional (Gloss or Matte).
Substrate : See 2.4 for spec
2.1.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.1.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.1.4 SUBSTRATE / INNER BOARD
Fridge – Foamboard : White Water Resistant Foamboard 2mm thickness
Aisle – Cardboard : 770gsm White Cardboard (1.3mm thickness)
2.2 POP OUT
2.2.1 LITHO PRINTING
Material : 250 gsm coated art in matt or gloss
Colour : 4-colour CMYK palette.
Finish : Matt or optional Gloss film
Substrate : See 2.4 for spec
2.2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.2.4 SUBSTRATE
Fridge : 620gsm White Cardboard (1.3mm thickness)
Lamination : Laminated both sides (To prevent moisture)
The Eye Catcher is a card that is attached to the shelf right in front of your product. It draws the attention of shoppers walking down the aisle.
- Crossover sites in different categories are effectively leveraged and utilised
- Successfully highlights brands with limited shelf space
- Communicates additional brand information
- Shoppers’ attention is caught as they navigate store aisles
SPECIFICATIONS:
The Eye Catcher unit is a single die cut Header Card, but variations are commonly used. The Header Card is the actual display area on which the promotional message is printed and the shape can vary. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 280 mm (W) x 280 mm (H)
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss
Colour: 4-colour CMYK palette
Finish: Laminated gloss or matt film
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white vinyl
Colour: Full colour CMYK
SUBSTRATE/INNER BOARD:
Media in the Aisle: 770 gsm white cardboard
Media in the *Fridge: White waterproof foamboard 2mm
(*Fridge – Any media placed in or near a fridge or freezer)
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
The 3D Eye Catcher is a T-card shaped media attached to the shelf in front of your product. It creates a dynamic and captivating atmosphere that captures the attention of shoppers and encourages them to spend more time exploring your products.
- Allows for additional messaging space
- The floating product grabs the shopper’s attention at shelf
- Successfully highlights the brand and packaging
SPECIFICATIONS
1.1 EYE CATCHER (MAIN)
Size : 280mm wide x 280mm high
1.2 EYE CATCHER (SLIT)
Size : 140mm wide x 280mm high
1.3 POP OUT
Size : 100mm wide x 200mm high (X2)
LITHO PRINTING
Material : 250 gsm coated art in matte or gloss
Colour : 4-colour CMYK palette
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.4 for spec
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.4 SUBSTRATE / INNER BOARD
Fridge – Foamboard : White Water Resistant Foamboard 2mm thickness
Aisle – Cardboard : 770gsm White Cardboard (1.3mm thickness)
The Flashing Eye Catcher is a card with a pop-out on either side containing an LED unit. It is positioned in front of your product and catches the eye of passing shoppers through the creative use of a flashing light.
- Successfully highlights products with limited shelf space
- Communicates additional brand information
- Shoppers’ attention is caught by a flashing LED light as they navigate store aisles
SPECIFICATIONS:
The Flashing Eye Catcher unit is a single die cut Header Card with a pop-out on either side containing a flashing LED unit. The Header Card is the actual display area on which the promotional message is printed. The shape of the Header Card can vary within the limitations as set out below. The thickness of the Header Card is important as it gives the card stability.
HEADER CARD SPECIFICATIONS:
Size: 280 mm (W) x 280 mm (H)
LITHO PRINTING:
Material: 250 gsm coated art in matt or gloss
Colour: 4-colour CMYK palette
Finish: Laminated gloss or matt film
DIGITAL PRINTING:
Vinyl: 80 – 100 micron permanent white
Colour: Full colour CMYK
Substrate: 770 gsm white cardboard
SUBSTRATE:
Each side must be printed separately, then mounted back-to-back (on substrate) and die cut. The Header Card pop-out is the section into which the LED flashing unit will be placed and then applied to the Header Card. The shape of the pop-out can vary within the limitations as set out below. The thickness of the Header Card is important as it gives the box stability on the board and supports the additional weight.
MIRROR IMAGE:
If it is a double-sided display, a mirror image of all artwork must be supplied.
HEADER CARD POP-OUT SPECIFICATIONS:
Size: 50 mm (W) x 50 mm (H) minimum and 150 mm (H) x 150mm (W) maximum display area. Ensures that the pop-out will stand out at least 15 mm away from the Header Card.
Material: Same as Header Card. Double-sided tape must be applied to areas where the pop-out will be attached to the Header Card.
Finish: Laminated gloss film. Please ensure that the position of the LED in the pop-out is clearly marked and at least 20 mm away from any edge of the display area of the pop-out.
Substrate: 660 gsm white cardboard.
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
Maximise your brand’s visibility, engage shoppers with stand-out communication and enhance their likelihood of making an impulse buying decision as they’re paying.
SPECIFICATIONS:
Size: 422mm wide x 299mm high
LITHO PRINTING:
Material: 250 gsm coated art in matt
Colour: 4-colour CMYK palette
Finish: Lamin.200 mm White Opaque PVC 1 mm High Gloss Acrylic PVC or 0.400 mm Non-Reflective PVC
SUBSTRATE/INNER BOARD:
White Removable Self-Adhesive backing 2.3 mm Board
PIN NUMBER:
All media provided by ZaPOP In-store must carry an identification number supplied by ZaPOP, e.g. (ZaPOP PIN: AS3341120610), confirming the legality of the campaigns.
- Allows for specific targeting of LSM markets from a national to an individual store level
- Latest digital technology provides a unique listening shopping experience
- Brand equity is built through broadcasting and exclusive messages to a captive audience
- Assists in closing the sale at the point of purchase
- Price promotions, product launches and in-store activities are effectively communicated
- Cost-effective media with high client reach
SPECIFICATIONS:
Radio Retail is a cost-effective in-store advertising medium which can be used to communicate directly with the shopper to draw their immediate attention to a specific product and brand. All recordings are done digitally to ensure CD quality of each and every advertisement.
An advertisement brief must be completed in order for our copywriter to write the scripts according to the brand owner’s specifications.The advertising brief requires specific information, including the brand, the package size and the flighting dates. It is beneficial for the brand owner to customise their advertisement and include additional information, including the benefits of the product, the reason the product is unique, any pay-off lines which need to be included, the tone to be used, and the background music required, whether a male or female voice is preferred, and the language it needs to be written and recorded in.
Alternatively, an advertisement can be supplied to ZaPOP in MP3 format, on disc or email. All advertisements are limited to 30 seconds, with a maximum size of 2 MB.
The Sound Unit is placed at-shelf, positioned on the edge of the shelf to remain easily visible between the products. With a motion-activated sound, it immediately grabs attention and piques interest of shoppers passing by.
- Entices shoppers with its unique motion-activated and brand-specific sound or message
- Focuses the attention on your brand to stand out from all the other products on-shelf
- Encourages impulse buying and brand recognition
1. COMPONENTS
1.1 SOUND UNIT BOX
Production Size : 345mm wide x 275mm high
Finished Size : 75mm wide x 105mm high x 80mm depth
1.2 ELECTRONIC MOUNTING BOX (No print)
Production Size : 65mm wide x 164mm high
Finished Size : 65mm wide x 90mm high x 18mm depth
1.3 SKELETON (No print)
Production Size : 219mm wide x 259mm high
Finished Size : 73mm wide x 103mm high x 78mm depth
1.4 BACKING PLATE (No print)
Size : 68mm wide x 68mm high
2. PRINTING METHODS
2.1 LITHO PRINTING
Material : 250 gsm coated art in matte or gloss
Colour : 4-colour CMYK palette
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.4 for spec
2.2 DIGITAL PRINTING – OPTION A (ONTO SELF-ADHESIVE VINYL)
Vinyl : 80-100 micron permanent white vinyl
Colour : 4-colour CMYK palette
Substrate : See 2.4 for spec
2.3 DIGITAL PRINTING – OPTION B (DIRECTLY ONTO SUBSTRATE WITH UV INK)
Colour : 4-colour CMYK palette
Finish : Lamination is optional (Gloss or Matte)
Substrate : See 2.4 for spec
2.4 SUBSTRATE / INNER BOARD
Aisle : 290gsm White Cardboard
Fridge : 290gsm White Cardboard with extra layer of permanent vinyl on both sides of the box to prevent moist absorbents.
2.5 DOUBLE-SIDED TAPE SPECIFICATIONS
Please use double-sided tape to put the box together.
Tape : 18mm – 22mm wide foam-based double-sided tape
At least 1.5mm thick
Mobisites are beneficial for the collection of information/data on a specific brand to create a database for that brand. It’s also proven to be effective for campaigns that run for a longer period.
A Mobi Website is a regular website that is accessible from internet browsers on any device, including desktop computers. It offers instant gratification to shoppers, giving them a greater sense of reward and an engaging consumer experience.
OUR OFFERING INCLUDES:
• Manual purchase verification
• Compiling of Terms and Conditions
• Winner identification and prize allocation
• Collaboration negotiations
• Sourcing & purchasing of prizes
• Day-to-day campaign management of all elements involved
• Weekly entry Reports
• Post Campaign Feedback Report
SMS is a short code platform that is a great marketing tool. It’s quick to use and it gets potential customers to take action immediately by sending the SMS – with virtually no restrictions.
OUR OFFERING INCLUDES:
• Manual purchase verification
• Compiling of Terms and Conditions
• Winner identification and prize allocation
• Collaboration negotiations
• Sourcing & purchasing of prizes
• Day-to-day campaign management of all elements involved
• Weekly entry Reports
• Post Campaign Feedback Report
USSD is simple to use, cost-effective and takes very little time. It ensures direct engagement with consumers and allows individuals who do not have an internet connection to apply through their phones. It allows for two-way communication of information and this makes queries and answers virtually instantaneous.
OUR OFFERING INCLUDES:
• Manual purchase verification
• Compiling of Terms and Conditions
• Winner identification and prize allocation
• Collaboration negotiations
• Sourcing & purchasing of prizes
• Day-to-day campaign management of all elements involved
• Weekly entry Reports
• Post Campaign Feedback Report
WhatsApp is one of the most powerful communication tools of our time. But its power goes far beyond just socialising. It’s also an incredibly powerful marketing tool. By using our WhatsApp entry mechanic offering, it gives your brand the power to communicate and connect with shoppers like never before.
OUR OFFERING INCLUDES:
• Manual purchase verification
• Compiling of Terms and Conditions
• Winner identification and prize allocation
• Collaboration negotiations
• Sourcing & purchasing of prizes
• Day-to-day campaign management of all elements involved
• Weekly entry Reports
• Post Campaign Feedback Report
