Be it an immediate purchase, improving brand awareness, or simply letting
the shopper know you are there.You must have a strong in-store presence.

Truck Branding

Download technical specs

Truck branding is a dynamic and uniquely creative communication medium which is digitally printed and applied in panel form onto the trailer of the vehicle.

  • Raises brand awareness – even in areas where traditional advertising is zoned out
  • High exposure to all possible shoppers, including motorists and pedestrians
  • Great medium to add to your current advertising mix


The Truck print area is the display area on the truck itself that will be branded. Please note that 25% of the truck branding area must be used for Shoprite/Checkers branding.

Truck print area specifications:

Size: To be determined as per truck size.

Material: 7-year polymeric vinyl.

Colour: Full colour CMYK.

Finish: All printed panels to be coated with a 3- to 5-year liquid lamination.

Printing: All printing to be done by ZaPrint.

Scans: All scans must be full colour CMYK – scanned at A3 (300 dpi), and should be no less than 200 MB.

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