The Company

ZaPOP are specialists in the in-store marketing arena.
Promote your brand at the moment of decision, increase profits.

82% of Mass Merchant Purchase Decisions are Made In-Store

After interviewing nearly 3,000 mass merchant channel shoppers, POPAI discovered some significant statistics on shopper behavior.


Findings from the Mass Merchant Study are very different from the shoppers in the 2012 Grocery Study

34% of the shoppers reported that they do not use a shopping list, while 47% rely on a mental list

The use of circulars and newspapers to preplan the shopping trip declined, with only 21% of shoppers using circulars and 18% using newspapers or mailers


The Importance of Effective P.O.P. Displays

It is more important now than ever for consumer brands to use point-of-purchase signage and displays to cut through the clutter and improve category performance.