The Company

ZaPOP are specialists in the in-store marketing arena.
Promote your brand at the moment of decision, increase profits.

82% of Mass Merchant Purchase Decisions are Made In-Store

After interviewing nearly 3,000 mass merchant channel shoppers, POPAI discovered some significant statistics on shopper behavior.

 Read More >>

Findings from the Mass Merchant Study are very different from the shoppers in the 2012 Grocery Study

34% of the shoppers reported that they do not use a shopping list, while 47% rely on a mental list

The use of circulars and newspapers to preplan the shopping trip declined, with only 21% of shoppers using circulars and 18% using newspapers or mailers

 Read More >>

The Importance of Effective P.O.P. Displays

It is more important now than ever for consumer brands to use point-of-purchase signage and displays to cut through the clutter and improve category performance.

 Read More >>