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ZaPOP MEDIA SPECIFICATIONS
As a result of this “too little time, too many choices” reality facing the modern shopper, it becomes overwhelmingly clear that brand awareness and product visibility are the two most critical aspects of the in-store marketing strategy.
At ZaPOP we’ve made it our business over the last 8 years to develop, implement and share how shoppers interact at the point of purchase.
Our range of innovative in-store solutions can create the awareness and visibility needed to move your brand off the store shelves and into the homes of millions of shoppers who move through our store network on a daily basis.
With our extensive knowledge and in-store expertise we can
- Elevate your brand to top of mind awareness
- Promote your brand at the moment of decision
- Increase profits by driving sales of non-discounted items
- Encourage shoppers to try new and existing products
- Stimulate impulse buying
- Increase brand presence beyond your allocated shelf space
In other words, you can promote your brand at the critical moment of decision and turn shoppers into brand loyal ambassadors.
No other advertising medium intercepts and captures shoppers at precisely that moment when the product is in front of them and they are ready to make a purchase.
Something to consider…
- When a shopper enters a store, 70% of brand decisions still hang in the balance.
- This gives you the opportunity to change the shopper’s decision at the moment of truth.
- ZaPOP are specialists within the in-store marketing arena.
- We offer a wide selection of eye-catching marketing and advertising options across a range of key retail points nationwide.
POP advertising directly affects sales, brand switching and multi-unit sales. Give your brand an effective opportunity to influence shoppers in a competitive environment.
Our General Terms can be viewed on our “Terms and Conditions” page. Click here to view.